What is A/B Testing and Why You Need it!

A/B testing, sometimes called split testing, is the foundation of data-driven marketing and growth optimization.

A/B testing entails systematically comparing two versions of a digital asset to see which one achieves a goal.

A/B testing is a structured process that helps marketers make data-driven decisions with certainty. Marketers can learn more about their audience’s tastes and behavior by conducting controlled tests and studying split testing’s scientific foundations.